Conversational AI for every shopping moment

Help shoppers discover the right products, complete purchases, resolve order and return issues, and strengthen loyalty with AI that understands intent, uses connected commerce context, takes approved action, and works alongside your teams across every channel.

Shopper intent

“I need a waterproof jacket for a fall trip. I want something warm, but not too heavy, and I need to know whether it can arrive before I leave.”

Commerce context
Product requirements Fit / use-case signals Delivery requirement Loyalty relationship
Catalog · Inventory · Fulfillment · Loyalty
ALi prepared

Surface products that match the stated needs and show eligible delivery options from connected systems.

  • Product requirements understood
  • Eligible options ready to compare
  • Delivery context available
Review options

One shopper journey. Every moment that shapes the relationship

ALi carries product intent, order context, service history, and relationship signals across conversations so shoppers do not have to start over every time the moment changes.

Discover Shopping
“I need something waterproof and warm, but I do not want a heavy jacket.”
Known context
  • Stated use case
  • Product preferences
  • Browsing / conversation context
  • Relationship context
ALi can
  • Clarify the need
  • Retrieve relevant catalog information
  • Compare eligible product attributes
  • Prepare the next shopping action
Move from intent to a confident choice
Purchase Order Care
“I found the product. Can you help me understand the delivery and return options before I order?”
Known context
  • Selected product
  • Delivery requirement
  • Eligible fulfillment options
  • Return policy
ALi can
  • Explain approved commerce policies
  • Retrieve eligible fulfillment information
  • Preserve stated requirements
  • Guide the next approved purchase step
Reduce purchase friction
Resolve Returns & Service
“The item arrived, but it is not right for me. What are my options?”
Known context
  • Order context
  • Product
  • Return / exchange policy
  • Prior service interaction
ALi can
  • Understand the issue
  • Retrieve approved return / exchange options
  • Prepare the next servicing action
  • Preserve context through escalation
Resolve the issue without restarting the journey
Return Loyalty
“I liked the last product I bought. Can you help me find something similar this time?”
Known context
  • Purchase history
  • Preferences
  • Loyalty relationship
  • Prior interaction context
ALi can
  • Carry forward relevant preferences
  • Retrieve eligible products / offers
  • Recognize prior relationship context
  • Prepare the next shopping action
Strengthen the relationship

Turn retail conversations into completed work

ALi Workflow connects the conversation to approved commerce systems, moving from a stated shopper need to completed work.

Powered by ALi Workflow
Order Care
Systems

ALi Assist for every retail & ecommerce team

ALi Assist works alongside shopping, order care, returns, and loyalty teams in real time, surfacing shopper context, signals, and the best approved next move while the human stays in control.

Retail & Ecommerce Human agent
Shopper

Type a reply…
Send
ALi Assist
Shopper context
    Signals
      Knowledge source ALi Knowledge

      Recommended move

      Approved actions

        Know what shoppers are telling you

        ALi Analytics analyzes shopper language across discovery, purchase, resolution, and loyalty conversations to reveal where product information, policy, and expectations repeatedly fall out of sync.

        “I cannot tell which one is right for me.” “Will this arrive before I need it?” “Why did the price change?” “I need to exchange the size.” “My order still hasn’t arrived.” “Can I return this in store?” “Do my rewards apply here?” “Can you show me something similar?”
        Product-fit uncertainty Delivery friction Price / promotion confusion Return / exchange intent Order-status friction Policy confusion Loyalty opportunity Repeat-purchase intent
        What retail teams should act on

        See where product information, policy, fulfillment, and shopper expectations repeatedly fall out of sync across conversations.

        Evaluate every commerce conversation at scale

        ALi QA evaluates conversations across shopping, order care, returns, and loyalty, giving teams consistent visibility into policy adherence and what to coach next.

        Shopper“I need this before my trip, but I also want to know whether I can return it if the fit is wrong.”
        Agent“I can check the eligible delivery options and the approved return policy together so you can decide with both pieces of information in context.”

        Need understood

        Policy grounded

        Next step clear

        Improvement opportunity

        Confirm which requirement matters most if the shopper must trade off delivery speed and product choice.

        Coaching opportunity

        When multiple purchase constraints are present, make the trade-off explicit before moving to the recommended option.

        Keep product, order, and return context connected

        Retail conversations move across catalog, inventory, cart, order, fulfillment, returns, loyalty, and payments. ALi keeps the shopper’s context connected while approved actions remain grounded in the systems responsible for them.

        Catalog Need understood
        Inventory Eligible product context retrieved
        Cart Delivery requirement preserved
        Order · Fulfillment Order / return state available
        Returns · Loyalty Relationship context carried forward
        One connected commerce record

        One shopper. Every channel

        Chat, Messaging, Voice, and Email share the same shopper context and journey state so the experience continues no matter where the conversation happens.

        Shopper context
        • Product intent
        • Cart / order context
        • Preferences
        • Service history
        • Loyalty context
        Status Request in progress
        Chat

        “Shopper need identified”

        Messaging

        “Order context confirmed”

        Voice

        “Approved commerce action completed”

        Shopper context carries across channels, AI agents, and human handoffs.

        Run retail experiences from ALi Console

        Bring Shopping, Order Care, Returns, and Loyalty together in one operating layer for knowledge, analytics, real-time assistance, workflow automation, and quality.

        Overview
        Workflow
        Assist
        Knowledge
        Analytics
        QA
        Channels
        Integrations
        Retail & Ecommerce — Live Monitored
        Governed experiences
        ShoppingActive
        Order CareActive
        ReturnsActive
        LoyaltyActive
        Commerce controls
        Catalog / product rulesActive
        Fulfillment policyActive
        Return / exchange policyActive
        Loyalty program rulesActive
        Servicing & recovery
        Order / cart actionsActive
        Approved return optionsActive
        Escalation routingActive
        Human handoffEnabled
        Governance
        QA / evaluationActive
        Approval boundariesActive
        Five modules. One operating layer.
        ALi KnowledgeInforms
        ALi AnalyticsUnderstands
        ALi AssistGuides
        ALi WorkflowActs
        ALi QAImproves

        Measure what matters in retail & ecommerce

        Measure the shopping journey across conversion, resolution, returns, and loyalty.

        Conversion

        • Conversion rate
        • Revenue per conversation
        • Product-assist conversion
        • Qualified purchase opportunity rate

        Resolution

        • Resolution rate
        • Containment
        • Response / handle time
        • Escalation rate

        Returns

        • Return / exchange resolution
        • Time to resolution
        • Repeat contact
        • Policy adherence

        Loyalty

        • Repeat purchase
        • Retention / save rate
        • Loyalty engagement
        • Preference continuity

        Transform every moment of the shopping journey

        See how Augmented Labs can help retail and ecommerce teams guide product decisions, convert demand, resolve order and return issues, strengthen loyalty, and improve every conversation.

        Get a demo